A permaculture approach to SaaSWhat SaaS startups could learn from permaculture — a sustainable design thinking framework. Shower thoughts from a startup CEO.Jan 31, 2022A response icon1Jan 31, 2022A response icon1
UX thoughts from a lighting designerFun fact — I’m a startup CEO and I have an art education.Apr 10, 2021Apr 10, 2021
Published inThe StartupWhat Can You Do for Your Dev Team as a Non-technical Founder?As a non-technical CEO it’s an obvious challenge to build a personal relationship with the development process. It would be easy (and is…Feb 21, 2021Feb 21, 2021
When is it OK for investors to give up on a startup?Short answer: when they are directly told to. Long answer: a rant about crowdfunding, learning curves and family relationships.Feb 15, 2021Feb 15, 2021
Crashing into growth marketing: a CEO journey. Part 10 — video ad.My first ad campaign!Jan 24, 2021Jan 24, 2021
Crashing into growth marketing: a CEO journey. Part 9 — SEO (and a funny thing about winning)What makes you win? My childhood trauma took me on a journey to fight content marketing battles, armed with well-researched SEO.Jan 17, 2021Jan 17, 2021
Crashing into growth marketing: a CEO journey. Part 8 — ContentIs your content the best on the internet?Jan 10, 2021Jan 10, 2021
Crashing into growth marketing: a CEO journey. Part 7 — Awareness FunnelsWhat’s the worst advice you’ve gotten as a startup founder?Jan 3, 2021Jan 3, 2021
Crashing into growth marketing: a CEO journey. Part 6 — ConversionWho likes to write sales page copy?Dec 27, 2020Dec 27, 2020
Crashing into growth marketing: a CEO journey. Part 5 — AttributionThis is the fifth post of many to document my journey as early-stage startup CEO through the growth marketing minidegree by CXL Institute…Dec 19, 2020Dec 19, 2020
