Fun fact — I’m a startup CEO and I have an art education.

The cool part of having an art education is that while it can mistakenly sound like I’m good at crafting and glitter glue, I’ve actually been professionally trained to solve problems about narrative and perception.

Now —…

As a non-technical CEO it’s an obvious challenge to build a personal relationship with the development process. It would be easy (and is apparently common) to declare yourself clueless, and conveniently drift into separate silos — you build the product, I’ll take care of business stuff. …

Short answer: when they are directly told to.
Long answer: a rant about crowdfunding, learning curves and family relationships.

Crowdinvesting is quickly becoming a common hobby in many countries, and lots of great work is done around the world to make investing more accessible (and hopefully more low-risk) for everyone.

Crashing into growth marketing: a CEO journey. Part 10 — video ad.

It’s the last week of my marketing study journey. I’ve finished all of the video courses, and am looking forward to submitting my final degree quiz next week. Over these three months I’ve I’ve learned everything I know about marketing — but it’s definitely enough to.. …

Crashing into growth marketing: a CEO journey. Part 9 — SEO (and a funny thing about winning)

SEO is optimising for humans, not for Google. Even my cat knows this now.

If there’s one thing I’ve learned throughout this course, it’s been that I’ve had a life-long misconception about winning. As this is a long blog post, we can start from my childhood story (cue nostalgic soundtrack).

I had a major issue with competitions. I was never enthusiastic about social games…

Crashing into growth marketing: a CEO journey. Part 8 — Content

Is your site really the best page on the internet for your topic?

The youngest man in this image is my grandfather. The picture is taken in the end of 1930s when he was a teenager interning at a local watchmaker.

While grandpa is also generally my spirit animal, I wanted him to join me writing this content post for multiple reasons.

  1. He…

Crashing into growth marketing: a CEO journey. Part 7 — Awareness Funnels

Before I get to this week’s learnings (and it’s been groundbreaking!) I’d like to reflect on some of the seriously bad advice I’ve previously gotten as a startup founder. I’m actively debunking some of these suggestions with educating myself — for example with taking this CXL course! …

Crashing into growth marketing: a CEO journey. Part 6 — Conversion

Convinced prospects

Apparently those people who know how to write sales copy. The people who have some sort of a framework of evaluating whether the copy is good enough without looking into a mirror ball and making guesses based on user behaviour whenever you get a bit of website traffic.

But suddenly…

What does it feel like?

The CXL course has been an integral part of my life for a month now. And will be for another two months. Yes, I’ve rescheduled most of my life to accommodate the amount of time that I need to spend on this.

While it doesn’t take ages to press play…

Collecting, storing and reporting data.

While Google Analytics is a decent tool for collecting and reporting data, its ultimate strength lies in data storage. …

Johanna-Mai Riismaa

CEO of Zelos Team Management — an app for gig work and communities.

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